1What Are Cookies?
Cookies are small text files or similar technologies stored on or accessed from your device when you visit a website.
Cookies can help websites remember information about your visit, maintain sessions, improve functionality, understand how visitors use a website, measure performance, and support advertising and analytics.
Some cookies are necessary for a website to function properly, while others are used for functionality, analytics, measurement, or advertising.
2Similar Technologies
In addition to traditional cookies, 255 and its service providers may use similar technologies where applicable, including:
- Pixels
- Tags
- SDKs
- Local storage
- Session storage
- Device identifiers
- Conversion tracking technologies
- Analytics technologies
For purposes of this Cookie Policy, we generally refer to these technologies collectively as “cookies” or “similar technologies.”
3Why We Use Cookies
Depending on the services and technologies enabled, we may use cookies to:
- Operate our websites and platform
- Maintain secure sessions
- Authenticate users
- Remember preferences
- Maintain website functionality
- Understand website usage
- Measure website performance
- Diagnose technical problems
- Improve user experience
- Measure conversions
- Understand marketing campaign performance
- Support analytics
- Support advertising activities
- Prevent fraud and abuse
- Maintain security
We do not use every category of cookie for every visitor or on every 255 service.
4Categories of Cookies We Use
We may use the following categories of cookies.
Strictly Necessary Cookies
These cookies are necessary for our websites, applications, or platform to operate properly.
They may be used for purposes such as:
- Authentication
- Account login
- Session management
- Security
- Fraud prevention
- Network management
- Load balancing
- Remembering privacy choices
- Providing requested functionality
Because these cookies are necessary to provide requested services or operate the website, they may not always be subject to optional consent mechanisms where applicable law permits.
Disabling necessary cookies through browser settings may cause portions of our services to stop working correctly.
Functional Cookies
Functional cookies help provide enhanced website functionality and remember certain choices.
They may be used to remember:
- Language preferences
- Display preferences
- User settings
- Previously selected options
- Certain account preferences
If functional cookies are disabled, some features may not work as expected.
Analytics Cookies
Analytics cookies help us understand how visitors interact with our websites and services.
They may collect information relating to:
- Pages visited
- Traffic sources
- Session activity
- Time spent on pages
- Device type
- Browser type
- Website interactions
- Technical performance
- Errors
- Conversion events
We use this information to understand website performance and improve our services and user experience.
Where required by applicable law, analytics cookies are activated only after appropriate consent.
Advertising and Measurement Cookies
Advertising and measurement cookies may be used to:
- Measure advertising performance
- Attribute conversions
- Understand campaign effectiveness
- Limit repeated advertising
- Build or measure audiences where permitted
- Support remarketing where permitted
- Deliver or measure relevant advertising
- Understand interactions with advertisements
These technologies may be provided by advertising platforms or measurement providers.
Where required by applicable law, we obtain appropriate consent before activating non-essential advertising technologies.
5Google Technologies
Depending on the services currently enabled on our websites, 255 may use Google technologies such as:
- Google Analytics
- Google Ads
- Google Tag Manager
- Google Ads Conversion Tracking
- Other Google measurement or advertising technologies
These technologies may help us understand website usage, measure conversions, analyze marketing performance, and improve our services.
Depending on configuration, Google technologies may process information such as:
- Browser information
- Device information
- IP-related information
- Website interactions
- Pages viewed
- Conversion events
- Advertising identifiers where applicable
Google's use of information is governed by its applicable terms, policies, and privacy practices.
The presence and configuration of Google technologies may change as our services evolve.
6Meta Technologies
Depending on the technologies currently enabled on our websites, 255 may use Meta technologies, including technologies associated with Facebook and Instagram.
For example, Meta measurement technologies may help us:
- Measure advertising performance
- Understand conversions
- Analyze interactions with advertisements
- Create or measure advertising audiences where permitted
- Improve campaign effectiveness
Depending on configuration, these technologies may process information about devices, browsers, website interactions, and conversion events.
Meta's processing of information is also subject to its applicable terms and privacy policies.
Where legally required, non-essential Meta technologies are activated only after appropriate user consent.
7Other Analytics and Advertising Technologies
255 may use additional analytics, advertising, performance, or measurement providers from time to time.
We may update the technologies used as our website, platform, and marketing operations evolve.
Where required, newly introduced non-essential technologies will be subject to applicable consent requirements.
Our cookie-management system should reflect the technologies actually active on our websites.
8First-Party and Third-Party Cookies
Cookies may be classified as either first-party or third-party cookies.
First-Party Cookies
First-party cookies are set directly by 255 or through our domains and may support functionality such as sessions, preferences, security, and website operation.
Third-Party Cookies
Third-party cookies or similar technologies may be set or accessed by third-party providers whose services are integrated into our websites.
These providers may include, depending on our current configuration:
- Analytics providers
- Advertising platforms
- Payment providers
- Customer support technologies
- Embedded media providers
- Communication providers
- Security providers
Third-party providers may process information according to their own privacy policies.
9Session and Persistent Cookies
Cookies may also differ based on how long they remain on your device.
Session Cookies
Session cookies generally expire when you close your browser or end a session.
Persistent Cookies
Persistent cookies may remain on your device for a defined period or until they are manually deleted.
Retention periods vary depending on the purpose and provider of the cookie.
10Cookie Consent
Where required by applicable law, 255 provides users with choices regarding non-essential cookies and similar technologies.
Depending on your location and applicable requirements, you may be able to:
- Accept all cookies
- Reject non-essential cookies
- Customize cookie preferences
- Change previously selected preferences
Strictly necessary cookies may remain active because they are required to provide essential website functionality.
11Managing Your Cookie Preferences
Where available, you can manage your cookie preferences using the cookie settings or privacy controls provided on our website.
The cookie banner should provide the following options where appropriate:
Accept All
Reject Non-Essential
Customize
Within Customize, users should be able to control relevant categories such as:
Strictly Necessary
Always Active
Functional
On / Off
Analytics
On / Off
Advertising
On / Off
Your choices should be respected according to applicable law and the technical capabilities of the services involved.
12Changing Your Consent
Where applicable, you may change or withdraw your cookie choices after making an initial selection.
255 should provide an accessible:
Cookie Settings
or
Privacy Choices
link on the website so users can reopen the cookie preference controls.
Changing your preferences will apply prospectively and may not automatically remove cookies already stored on your device.
You may also delete existing cookies through your browser settings.
13Browser Controls
Most browsers allow users to manage cookies through browser settings.
Depending on your browser, you may be able to:
- View stored cookies
- Delete cookies
- Block certain cookies
- Block third-party cookies
- Restrict tracking technologies
- Clear website data
Blocking cookies may affect the functionality of some 255 services.
14Advertising Choices
Depending on your location and the technologies used, you may have additional choices regarding targeted advertising, cross-context behavioral advertising, or certain forms of data sharing.
Where applicable, 255 will provide appropriate mechanisms for exercising legally required privacy choices.
Users may also have controls available directly through advertising platforms, browsers, operating systems, or industry opt-out tools.
15Do Not Sell or Share / Targeted Advertising
255 does not sell personal information for monetary consideration.
However, certain advertising or analytics technologies may be considered “selling,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising” under certain U.S. state privacy laws.
Where applicable, eligible users may opt out of such processing through the privacy choices provided by 255.
A clear Privacy Choices or applicable opt-out mechanism should be made available where legally required.
16Global Privacy Control
Where required by applicable law and technically applicable to our processing activities, we may recognize supported browser-based opt-out preference signals, such as Global Privacy Control (GPC).
The effect of such signals may depend on applicable law, the browser or device being used, and the processing activity involved.
17Authentication and the 255 Business Platform
The authenticated 255 Business Platform may use cookies or similar technologies necessary to:
- Authenticate users
- Maintain login sessions
- Protect accounts
- Prevent unauthorized access
- Maintain security
- Remember account preferences
- Provide platform functionality
Certain essential platform technologies may be required for the service to function and therefore cannot be disabled through optional cookie settings.
18Embedded Content
Our websites may contain embedded content or functionality provided by third parties.
Examples may include:
- Videos
- Maps
- Social media content
- Calendars
- Forms
- Payment tools
- Customer-support tools
Third-party embedded services may use cookies or similar technologies according to their own policies.
Where required, non-essential embedded technologies may be restricted until appropriate consent is obtained.
19Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in:
- Technologies
- Cookies
- Service providers
- Website functionality
- Advertising practices
- Analytics practices
- Legal requirements
When this policy is updated, we will revise the Last Updated date at the top of this page.
20Contact Us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, contact:
255 Advertising Agency & Marketing LLC
Registered Office
400 E Royal Lane, Suite 104
Irving, TX 75039
United States
Website
Support Center