1Scope of This Privacy Policy
This Privacy Policy applies to personal information processed through 255-operated products and services that reference this Privacy Policy, including:
- 255 Advertising & Marketing websites
- The 255 Business Platform
- 255 web and mobile applications
- Contact and lead forms
- Customer support
- CRM and customer-management tools
- Communication and messaging tools
- Booking and appointment tools
- Marketing and advertising services
- Automation tools
- Email and SMS services
- Social media integrations
- Analytics and reporting
- Connected third-party services and integrations
Third-party websites, platforms, and services may have their own privacy policies and practices.
2Information We Collect
The information we collect depends on how you interact with 255 and which products, services, or features you use.
Information You Provide
We may collect information such as:
- Name
- Business or company name
- Email address
- Phone number
- Account information
- Business information
- Billing and transaction information
- Contact and lead form submissions
- Appointment information
- Support requests
- Communications with 255
- Files, content, or information you choose to submit
- Preferences and settings
Account Information
When you create or use a 255 account, we may process information necessary to create, authenticate, maintain, secure, and provide your account.
This may include:
- Account email
- Profile information
- Business information
- Account preferences
- User roles
- Permissions
- Team information
- Account activity
Customer and Business Data
Businesses using the 255 Business Platform may upload, create, receive, connect, or otherwise process information relating to their own customers, prospects, leads, contacts, employees, or other individuals.
Depending on the features used, this may include:
- Contact information
- CRM records
- Leads
- Opportunities
- Pipeline information
- Appointments
- Forms
- Notes
- Tags
- Tasks
- Communications
- Conversation history
- Customer interactions
- Other information submitted by or on behalf of our customers
3Information We Collect Automatically
When you access our websites, applications, or platform, certain information may be collected automatically.
This may include:
- IP address
- Browser type
- Device type
- Operating system
- Device identifiers
- Referring website
- Pages viewed
- Features used
- Date and time of access
- Usage activity
- Approximate location derived from IP address
- Application activity
- Diagnostic information
- Performance information
- Error and crash information
We may use cookies, pixels, SDKs, and similar technologies where permitted by applicable law.
4How We Use Information
We may use information to:
- Provide and operate our services
- Create and manage accounts
- Authenticate users
- Provide the 255 Business Platform
- Manage customer relationships
- Provide CRM functionality
- Process leads and customer requests
- Provide communication functionality
- Manage appointments and bookings
- Provide automation functionality
- Connect supported third-party services
- Process payments and subscriptions
- Provide customer support
- Respond to inquiries
- Send requested or authorized communications
- Maintain and improve our websites and applications
- Analyze service performance and usage
- Develop and improve products and features
- Diagnose technical issues
- Maintain security
- Prevent fraud, abuse, and unauthorized access
- Comply with applicable legal obligations
- Enforce our agreements and policies
Where permitted by law and consistent with your choices, we may also use information for marketing, advertising, analytics, and measurement.
5CRM and Customer Data
The 255 Business Platform may allow business customers to manage contacts, leads, opportunities, customers, appointments, communications, and other business information.
When a business customer submits or connects information concerning its customers, leads, employees, or other individuals, that business customer is generally responsible for determining the purposes for which the information is collected and used.
Customers are responsible for providing required notices and obtaining any permissions, consents, or other legal basis required for their collection and use of personal information.
255 processes customer-provided information as necessary to provide, maintain, secure, and support the services requested by the customer, subject to applicable agreements and law.
6Connected Accounts and Third-Party Integrations
255 may allow customers to connect third-party accounts, platforms, applications, and services.
Depending on the features enabled, integrations may include supported:
- Social media platforms
- Email services
- Messaging services
- Calendar services
- Advertising platforms
- Payment providers
- Analytics services
- Communication providers
- Other business applications
When you authorize an integration, information may be exchanged between 255 and the applicable third-party service as necessary to provide the requested functionality.
The information we receive depends on the permissions you authorize and the policies of the applicable third-party provider.
Your use of third-party services is also governed by their applicable terms and privacy policies.
7Social Media and Messaging Services
When customers connect supported social media or communication services to 255, we may process information necessary to provide the requested functionality.
Depending on the service, this may include:
- Account identifiers
- Sender and recipient information
- Message content
- Conversation history
- Attachments
- Message timestamps
- Communication status
- Social media content
- Publishing information
- Lead information
This information may be processed to provide messaging, publishing, customer management, CRM, automation, analytics, and related functionality requested by the customer.
8Google Services
255 may use or integrate with Google products and services, including, where applicable, Google Analytics, Google Ads, Google Business Profile, Google Calendar, Google authentication, and other supported Google services.
Depending on the service and permissions enabled, information may be processed for purposes such as:
- Analytics
- Advertising measurement
- Conversion measurement
- Calendar functionality
- Account authentication
- Business profile functionality
- Campaign reporting
- Service integration
- Fraud and security prevention
Our access to and use of information received from Google APIs will comply with applicable Google API Services User Data requirements, including applicable Limited Use requirements.
We only request permissions reasonably necessary to provide features that a user chooses to enable.
9Meta, Facebook, and Instagram Services
255 may use or integrate with Meta technologies and services, including Facebook and Instagram.
When customers choose to connect supported Meta services, 255 may process information necessary to provide authorized functionality such as:
- Social media management
- Publishing
- Messaging
- Lead management
- Advertising management
- Analytics
- Reporting
- Account connections
- Customer communication
Information obtained through connected Meta services is processed according to the permissions authorized by the user and applicable platform requirements.
Customers may disconnect supported third-party accounts through available settings or by contacting 255 Support where applicable.
10Advertising, Analytics, and Measurement
We may use advertising, analytics, conversion measurement, and similar technologies to understand how visitors interact with our websites and services, measure campaign performance, improve our products, and support advertising activities.
These technologies may include services provided by Google, Meta, and other analytics or advertising providers.
Depending on the technologies used and applicable permissions, information processed may include:
- Device information
- Browser information
- IP address
- Website activity
- Advertising identifiers
- Conversion events
- Interaction information
Where required by applicable law, we seek appropriate consent before activating non-essential analytics or advertising technologies.
We do not use customer information from one unaffiliated 255 customer to create advertising audiences for another unaffiliated customer without an appropriate legal basis and authorization.
11Cookies and Similar Technologies
We may use cookies, pixels, SDKs, local storage, and similar technologies to:
- Operate our websites and applications
- Maintain security
- Remember preferences
- Understand website usage
- Measure performance
- Provide analytics
- Measure advertising campaigns
- Improve user experience
Cookies may include:
Essential Cookies
Necessary for website operation, security, authentication, and core functionality.
Functional Cookies
Used to remember settings and provide enhanced functionality.
Analytics Cookies
Used to understand how visitors interact with our websites and services.
Advertising Cookies
Used, where permitted, for advertising measurement, attribution, remarketing, or related advertising purposes.
Where required, users can manage non-essential cookies through the consent controls provided on our websites.
Additional information may be provided in our Cookie Policy.
12Payments and Billing
When you purchase a service, subscription, or product, payment information may be processed by authorized third-party payment processors.
255 may receive information relating to a transaction, including:
- Billing information
- Transaction identifiers
- Payment status
- Subscription status
- Invoice information
- Limited payment-related information
When complete payment card information is collected directly by a payment processor, it is handled according to that provider's security and privacy practices.
13SMS and Electronic Communications
Where users provide appropriate consent, 255 may send SMS, email, or other electronic communications relating to services, appointments, customer interactions, account activity, or marketing.
For SMS communications:
- Message frequency may vary.
- Message and data rates may apply.
- Consent to receive marketing text messages is not a condition of purchasing services where applicable.
- Users may follow the opt-out instructions provided in applicable messages, such as replying STOP where supported.
- HELP instructions may be provided where applicable.
Mobile information will not be sold or shared with third parties for their own marketing or promotional purposes except as permitted by applicable law or as necessary to provide the messaging service requested by the user.
Additional terms may apply under our SMS Terms.
14How We Share Information
We may disclose information to service providers and other parties when reasonably necessary to operate our business and provide our services.
These may include:
- Cloud and hosting providers
- Infrastructure providers
- Payment processors
- Communication providers
- Email and messaging providers
- Analytics providers
- Advertising and measurement providers
- Customer support providers
- Security providers
- Business technology providers
- Professional advisers
We may also disclose information when reasonably necessary to:
- Comply with applicable law
- Respond to lawful requests
- Protect our rights or property
- Protect users or others
- Investigate fraud or security incidents
- Enforce agreements
- Complete a merger, acquisition, financing, restructuring, sale of assets, or similar corporate transaction
We require service providers to handle information according to applicable contractual and legal obligations.
15Sale and Sharing of Personal Information
255 does not sell personal information for monetary consideration.
However, certain uses of advertising, analytics, cookies, pixels, or similar technologies may constitute “selling,” “sharing,” or “targeted advertising” under certain U.S. state privacy laws even when no money is exchanged.
Where applicable, eligible individuals may exercise legally available opt-out rights through the privacy controls made available by 255 or by contacting us.
16Sensitive Personal Information
255 does not intentionally use sensitive personal information to infer characteristics about individuals for advertising purposes.
Customers must not use 255 services to unlawfully collect, process, disclose, target, or discriminate based on sensitive personal information.
Customers are responsible for ensuring their use of the platform complies with applicable laws, consent requirements, and platform policies.
17Data Retention
We retain information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.
Retention periods may depend on:
- The type of information
- The services being provided
- Account status
- Contractual obligations
- Security requirements
- Legal obligations
- Dispute resolution
- Fraud prevention
- Legitimate business recordkeeping requirements
Information may be retained for a longer period when required by applicable law or necessary to establish, exercise, or defend legal claims.
18Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no internet transmission, electronic storage system, or security technology can be guaranteed to be completely secure.
Users are responsible for maintaining the confidentiality and security of their login credentials.
255 will never ask you to provide your password or verification code through an ordinary support request.
19Account and Data Deletion
Users may request deletion of their 255 account and eligible personal information through available account-management features or by contacting:
support@255adv.com
We may request reasonable information to verify the identity or authority of the person making the request.
Certain information may be retained where necessary to:
- Comply with legal obligations
- Maintain required business records
- Complete transactions
- Prevent fraud or abuse
- Resolve disputes
- Enforce agreements
- Protect security
Information contained in backups may remain for a limited period before being deleted or overwritten according to our retention and backup procedures.
A dedicated account deletion page may also be available at:
www.255adv.com/legal/delete-account
20Your Privacy Rights
Depending on your jurisdiction and applicable law, you may have rights concerning your personal information, which may include the right to:
- Request access
- Request correction
- Request deletion
- Request information about processing
- Obtain a portable copy of certain information
- Withdraw consent where applicable
- Opt out of certain marketing communications
- Opt out of certain targeted advertising
- Opt out of certain sales or sharing of personal information
- Appeal certain privacy-request decisions where applicable
Not every right applies in every jurisdiction or circumstance.
We may need to verify your identity before completing certain requests.
To exercise an applicable privacy right, contact:
support@255adv.com
21U.S. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the applicable law and our processing activities, these rights may include rights to:
- Know or access personal information
- Correct inaccurate personal information
- Delete certain personal information
- Obtain certain information in a portable format
- Opt out of certain sales or sharing
- Opt out of targeted advertising
- Limit certain uses of sensitive information where applicable
- Appeal certain decisions regarding privacy requests
We will not unlawfully discriminate against individuals for exercising applicable privacy rights.
Where legally permitted, an authorized agent may submit certain requests on behalf of an individual, subject to appropriate verification.
Privacy requests can be submitted to:
support@255adv.com
22Marketing Communications
Users may unsubscribe from applicable marketing emails using the unsubscribe mechanism provided in the communication.
Opting out of marketing communications does not necessarily prevent us from sending:
- Account notices
- Security notices
- Transactional messages
- Billing communications
- Appointment-related messages
- Service notices
- Other non-marketing communications necessary to provide requested services
23Children's Privacy
255's business-oriented products and services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through services intended for business users.
If you believe that a child has improperly provided personal information to 255, contact us at:
support@255adv.com
We will review the request and take appropriate action as required by applicable law.
24International Data Transfers
255 and its service providers may process or store information in the United States and other countries.
As a result, personal information may be transferred to jurisdictions whose data protection laws differ from those of the jurisdiction where the information was originally collected.
Where legally required, we use appropriate mechanisms or safeguards for international transfers.
25Third-Party Websites and Services
Our websites, applications, and platform may contain links to or integrations with third-party services.
Third-party services operate under their own terms, privacy policies, and data practices.
255 is not responsible for the independent privacy practices of third parties.
We encourage users to review the applicable privacy policies before connecting accounts or providing information to third-party services.
26Business Transfers
If 255 is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or similar business transaction, information may be transferred as part of that transaction where permitted by law.
Any successor entity may continue to process information subject to applicable law and contractual obligations.
27Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to:
- Our services
- Technology
- Business practices
- Integrations
- Privacy requirements
- Applicable laws
When this Privacy Policy is updated, the Last Updated date at the top of the page will be revised.
Where required by applicable law, we may provide additional notice of material changes.
28Contact Us
For questions regarding this Privacy Policy, privacy rights, account deletion, personal information, or our privacy practices, contact:
255 Advertising Agency & Marketing LLC
Registered Office
400 E Royal Lane, Suite 104
Irving, TX 75039
United States
Website
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