Cargando...
One platform for your CRM, customer conversations, social media, appointments, sales follow-up, automation, AI and more.
Start with 255 Basic. Upgrade when your business needs more automation.
| 255 BASIC | 255 ADVANCED | 255 AUTOMATE | |
|---|---|---|---|
| Best for | Managing your business | Growing & following up | AI & custom automation |
| Price | $0/mo | $99/mo | Custom Pricing |
| CRM & Contacts | ✓ | ✓ | ✓ |
| Unified Inbox | ✓ | ✓ | ✓ |
| Social Media | ✓ | ✓ | ✓ |
| Booking & Calendar | ✓ | ✓ | ✓ |
| Lead Management | ✓ | ✓ | ✓ |
| Sales Pipeline | ✓ | ✓ | ✓ |
| Reviews | ✓ | ✓ | ✓ |
| Automated Lead Follow-Up | — | ✓ | ✓ |
| Appointment Automation | — | ✓ | ✓ |
| Lead Reactivation | — | ✓ | ✓ |
| Review Automation | — | ✓ | ✓ |
| Custom Workflows | — | — | ✓ |
| AI Agents | — | — | ✓ |
| Voice AI | — | — | ✓ |
| Custom Integrations | — | — | ✓ |
| Get Started | Choose Advanced | Talk to Our Team |
Included for eligible 255 service clients.
1. 255 Basic — Manage
$0 / monthIncluded with eligible 255 services
Everything you need to manage customers, conversations and your online presence from one connected platform.
Customer conversations from your channels land in the CRM in one place.
2. 255 Advanced — Grow
$99 / month
Everything in Basic, plus automated sales and customer follow-up.
3. 255 Automate — Automate
Custom Pricing
Everything in Advanced, plus custom AI, advanced automation and integrations built around your business.
| Basic | Advanced | Automate | |
|---|---|---|---|
| CRM & Contacts | ✓ | ✓ | ✓ |
| Customer Profiles | ✓ | ✓ | ✓ |
| Tags & Custom Fields | ✓ | ✓ | ✓ |
| Notes & Tasks | ✓ | ✓ | ✓ |
| Lead Management | ✓ | ✓ | ✓ |
| Opportunities | ✓ | ✓ | ✓ |
| Sales Pipelines | ✓ | ✓ | ✓ |
| Contact Import | ✓ | ✓ | ✓ |
| Sales Automation | — | ✓ | ✓ |
| Smart CRM Automation | — | ✓ | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Unified Inbox | ✓ | ✓ | ✓ |
| Facebook Messenger, Instagram, WhatsApp, SMS, Email & Website Chat | ✓ | ✓ | ✓ |
| Customer Conversation History | ✓ | ✓ | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Social Media Management | ✓ | ✓ | ✓ |
| Content Calendar, Scheduling & Publishing | ✓ | ✓ | ✓ |
| Drafts | ✓ | ✓ | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Online Booking & Booking Pages | ✓ | ✓ | ✓ |
| Appointment Calendar & Availability | ✓ | ✓ | ✓ |
| Google Calendar Integration | ✓ | ✓ | ✓ |
| Appointment Notifications | ✓ | ✓ | ✓ |
| Appointment Automation | — | ✓ | ✓ |
| No-Show Recovery | — | ✓ | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Website Chat | ✓ | ✓ | ✓ |
| Forms & Surveys | ✓ | ✓ | ✓ |
| Landing Pages & Funnels | ✓ | ✓ | ✓ |
| Lead Capture & Trigger Links | ✓ | ✓ | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Review Management & Review Requests | ✓ | ✓ | ✓ |
| Google Business Profile Connection | ✓ | ✓ | ✓ |
| Reputation Monitoring & Customer Feedback | ✓ | ✓ | ✓ |
| Review Automation | — | ✓ | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Automated Lead Follow-Up | — | ✓ | ✓ |
| Lead Reactivation | — | ✓ | ✓ |
| Custom Workflows | — | — | ✓ |
| Complex Customer Journeys & Multi-Step Automation | — | — | ✓ |
| Conditions, Branching & Custom Triggers | — | — | ✓ |
| Webhooks & API Automation | — | — | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| AI Agents | — | — | ✓ |
| AI Lead Qualification & AI Customer Support | — | — | ✓ |
| AI Sales Assistant, Support Assistant & Receptionist | — | — | ✓ |
| Voice AI & AI Phone Agents | — | — | ✓ |
| Business Knowledge Base | — | — | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Google, Shopify & WooCommerce | ✓ | ✓ | ✓ |
| Supported Payment Integrations | ✓ | ✓ | ✓ |
| App Marketplace & Other Supported Integrations | ✓ | ✓ | ✓ |
| Custom Integrations | — | — | ✓ |
| Basic | Advanced | Automate | |
|---|---|---|---|
| Dashboards & Basic Reporting | ✓ | ✓ | ✓ |
| Custom Dashboards & Custom Reports | — | — | ✓ |
| Lead & Sales Performance Reporting | — | — | ✓ |
| Customer Journey & Automation Performance Tracking | — | — | ✓ |
Feature availability can depend on your account configuration, connected providers and channels.
Subscription pricing does not include applicable communication usage charges.
Usage-based charges may apply to services such as:
SMS • Email • Phone Calls • WhatsApp or other supported communication services where applicable
Communication availability, pricing and usage charges may vary by provider, country, phone number, channel and account configuration.
I just want to manage everything in one place.
→ 255 BasicI want the system to automatically follow up with my leads.
→ 255 AdvancedI want AI, Voice AI and custom automation built around my business.
→ 255 AutomateBasic helps you manage the work. Advanced helps automate the follow-up.
A new lead enters your CRM. Your team sees the lead and manages the follow-up.
A new lead enters your CRM. 255 can trigger the configured follow-up process, assign the opportunity, send appropriate communications, create tasks and move the customer through the sales journey.
Every business operates differently.
255 Automate can be configured around your sales process, customer journey, communication channels and operational needs.
255 Basic provides the core tools for managing customers, conversations, leads, social media, appointments and other supported business activities from the 255 Business Platform.
255 Basic is $0/month when included with eligible 255 services. Usage-based communication charges may apply.
255 Advanced is $99/month and includes the applicable Basic features plus advanced lead, sales, appointment, reactivation and reputation workflows.
Basic focuses on managing business activity from one platform, while Advanced adds configured automation for lead follow-up, appointments, sales processes, reactivation and reputation management.
255 Automate is a custom solution for businesses that need AI agents, Voice AI, advanced workflows, custom integrations or business-specific automation.
Communication usage is billed separately based on actual usage and applicable provider/channel pricing.
Yes. Businesses can start with the appropriate available plan and upgrade as their automation requirements grow.
New eligible customers can start with a 14-day free trial with no credit card required, subject to the current 255 offer terms.
Start managing your customers, conversations, leads and marketing with 255 — and add automation as your business grows.
Need help choosing? Talk to the 255 team.
