Our journey with Fareed Zamanah Café began in 2020 and continues to this day. At the start of the collaboration, we studied the restaurant's culture and audience to create a concept that reflects the spirit of the place and builds a stronger connection with its visitors.

From that process, the character of Al Mokhtar was born, inspired by the restaurant's owner. We designed a custom character that embodies the café's identity and introduced a new, modern way to communicate with its audience.

This idea achieved great success, and Al Mokhtar quickly became an essential part of the restaurant's experience. To this day, the character continues to attract visitors and strengthen the café's presence in their minds.